Boyfriend Magazine            

10.9.14

Shenkar Fashion Show 2014


Nathan Hamaoui © Dudi Hasson

This year, instead of covering all the menswear shown at the Shenkar Gradutes 2014 Fashion Show, Boyfriend would like to focus on two standout final projects: those of Noga Winokur and Nathan Hamaoui. Both collections fit perfectly into the current zeitgeist of ready-to-wear menswear encompassing both sportswear elements and luxury construction. While Hamaoui's dark, gothic pieces, titled Jurassic Prismatic (taking inspiration from animal skins and anatomy) were inventive and cohesive as a collection and in their statement - they were a bit too reminiscent of KTZ's latest collections. Winokur showed a similarly gothic, almost medieval, take on sportswear in her collection In/Trans/Pection without really committing to a single theme. Instead, the uniting factor of the pieces were there amazing tailoring, fabrics choices and complex textures, as well a a solid color palette. 

Nathan Hamaoui © Dudi Hasson

Noga Winokur © Dudi Hasson

Noga Winokur © Dudi Hasson

Interview: Shai Shalom



Shai Shalom is one of the most respected designers in Tel Aviv. You probably didn't know it, precisely because Shalom himself prefers to keep a low-profile, bordering on secrecy, and his label caters mostly to private clients who can afford the top-tier prices of his made-to-order creations. Shalom stands out nonetheless, because of his menswear, high quality tailoring, and lack of interest in appealing to the mass-market - all very rare in Israel. After several seasons of attending his shows during Gindi Tel Aviv Fashion Week, the Boyfriend became curious enough to stop by the designer's studio/showroom (no photos allowed) to ask the designer himself a few questions.

How did you begin your career in design?

I began after graduating Shenkar College of Design, 17 years ago. Cartier invited me to deign dresses for the local launch of its perfume So Pretty. After that, private clients began approaching me.

Would you label your design as "Israeli"?

My designs will always be Israeli as long as I work in Israel. My work is a crystallization of many elements which surround me. Visually speaking, only the viewer can decide whether my designs appear "Israeli." There are some folkloric motifs in my work, but my design language is definitely multi-cultural.

Many Israeli designers of your caliber and with a clientele like yours go abroad to seek there success. Why have you stayed in Tel Aviv until now?

I consider myself an Israeli, and this place is part of my identity.

What were the inspirations behind your latest collection, Fall/Winter 2014, presented at Gindi Tel Aviv Fashion Week

Unlike designers who base a collection on one motif, my collection was based on five colors, turquoise, clay, greens and blues.

Two years ago, you presented only menswear at Tel Aviv Fashion Week. Why did the latest collection include womenswear as well?

The latest collection was actually a return to my classic format. I have always designed for both sexes. My clientele is also divided 50/50. Last year when I presented solely menswear, was an aberration. Because of the attention surrounding Fashion Week that year, I decided to present a men's collection, in rode rot make a certain statement. Fashion Week was an excellent platform; I felt that menswear did not get enough attention in Israel.

Tell me a little about your average male client…

My average client is a man who can choose from the best brands in the world, but decides to choose the personal experience I deliver, as well as my particular cut and fabrics. These are businessmen in their early 30s as well as actors, singers and politicians.

What are some of your major inspirations?

As someone who was an officer in the Israeli army for many years, and then a reservist, the military is a recurring inspiration for me. Whether obvious or not, it creeps into the DNA of the collections, as it is in me.

You are notoriously private, under the radar, eschewing publicity and of course, selling only from your own studio. Why?

I choose to work this way. I like to know my customers personally. It's part of my identity as a designer to know who is wearing my clothes and how.

Is there a custom design request that you won't do?

Clients come here not with specific ideas but questions, asking me to make a type of piece. I believe in design pluralism, but I will always explain to my client that every choice I make is made for a reason.

Are you happy, thus far, with the results of participating in Gindi Tel Aviv Fashion Week?

Yes. First of all, without the event's producer, Motti Reif, Israeli fashion would be even less known than it is. He created a platform united local designers in one place to create as much exposure as possible for the country and its brands. He is a great producer, person and friend who has been with me since the early days at college. He is truly talented.

Who are some of your favorite designers?

I admire Cristobal Balenciaga as well as the young Belgians: Dries Van Noten and Ann Demuelmeester.

16.7.14

Milan Men's Spring/Summer 2015: Valentino



Valentino's spring/summer 2015 men's collection included some of the greatest prints The Boyfriend has seen all season - flora and fauna abound on the comfortable sweaters, relaxed pants and outerwear which give this collection a definite "lounge" feel. Elements borrowed from previous womenswear collections: butterflies, graphic pins and leather appliqués, applied, for example, on military khaki, create a dialogue between traditionally masculine and feminine motifs - exactly what the Valentino brand has been doing in its latest footwear and accessories advertising - to great success. ♥ The Boyfriend

Męska kolekcja Valentino na sezon wiosna/lato 2015 to wzorzysta gra flory i fauny, którą Boyfriend widział przez cały sezon. Obfituje w wygodne swetry, spodnie i kurtki, które nadają określony "salonowy" nastrój. Elementy zapożyczone z poprzedniej damskiej kolekcji, takie jak: motyle, graficzne broszki i skórzane aplikacje, zastosowano, na przykład, na militarnych kurtkach w kolorze khaki, kreując dialog pomiędzy tradycyjnymi męskimi i damskimi motywami -dokładnie tak, jak w najnowszej kampani reklamowej obuwia i alcesoriów, w której marka Valentino nałożyła na damskie dodatki wzór moro.  Boyfriend






15.7.14

London Men's Spring/Summer 2015: Bobby Abley



Bobby Abley, the much-blogged-about young London designer, once again conquered fashion week runways with his tongue-in-cheek, Disney inspired street wear aesthetic. Last season's dark, tortured atmosphere took a 180 degree turn and became much more upbeat for spring/summer 2015. The bold, colorful looks taking imagery from The Little Mermaid definitely stole the show. Clearly, mister Abley did not miss the branding lessons at design school. ♥ The Boyfriend

Bobby Abley, najpopularniejszy w blogosferze młody projektant z Londynu, ponownie podbił wybiegi Tygodnia Mody swoją ironiczną, inspirowaną Disneyem kolekcją. Wziął zakręt o 180 stopni i po ciemnej, utrzymanej w atmosferze tortur kolekcji, stał się bardziej optymistyczny na sezon wiosna/lato 2015. Odważne, kolorowe bluzy z podobiznami bohaterów Małej Syrenki zdecydowanie wygrały. Oczywiście, pan Abley nie opuścił lekcji branding’u w szkole projektowania.  Boyfriend



London Men's Spring/Summer 2015: Paul Smith



Paul Smith's spring/summer 2015 men's show succeeded on so many levels. The casual chic outfits displayed a palette of tropical sunset pastels which stood out beautifully against a dark blue background theme, dark blue being a very wise and interesting choice - a summer-appropriate alternative to the black we all seem to fall back on throughout the year. The looks worked perfectly together but could easily be broken down into individual pieces becoming more "wearable". The espadrille shoes and lounge pants gave the collection a baeachy feel but could just as easily be worn during a summer in the city. For a change, I can even picture these clothes looking good on someone who, unlike these models, isn't 18 and a size 27 waist. Impeccable! ♥ The Boyfriend

Pokaz męskiej kolekcji Paula Smitha na sezon wiosna/lato 2015 odniósł sukces na wielu płaszczyznach. Stroje w stylu casual chic rozświetliła paleta pastelowych kolorów tropikalnego słońca, które wspaniale wyglądają na granatowym tle. Granat jest mądrym i interesującym wyborem – letnią alternatywą do czerni, na której wszyscy polegają przez cały rok. Ubrania oraz dodatki idealnie ze sobą współgrają, jednak tę harmonię można bardzo łatwo zaburzyć, rozkładając zestaw na pojedyncze części, by stał się łatwiejszy do noszenia. Espadryle i spodnie w stylu lounge dodały kolekcji plażowy nastrój, ale bez najmniejszego problemu mogą towarzyszyć nam podczas lata w mieście. Dla odmiany, potrafię nawet wyobrazić sobie te ubrania na kimś, kto nie ma w pasie rozmiaru 18 czy 27, jak ci modele.  Boyfriend






22.3.14

Gindi TLV Fashion Week: Shai Shalom Backstage


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17.3.14

Gindi TLV Fashion Week: Shai Shalom Fall/Winter 2014/15


Avi Waldman


Avi Waldman

Avi Waldman

Avi Waldman

Avi Waldman

Avi Waldman

Avi Waldman

Avi Waldman



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